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  • Books, For Immediate Release, Reviews

    FIR Book Review: Groundswell

    By

    Neville Hobson

    •

    3 July 2008

    Groundswell is the highly-anticipated book by Forrester Research vice presidents and principal analysts Charlene Li and Josh Bernoff. Subtitled “Winning in a World Transformed by Social Technologies,” the book seeks to show organizations how to tap into the power of customers connecting with one another. The book includes 25 case studies from around the world. […]

    Full story: FIR Book Review: Groundswell
  • Communication, Podcasting, Software

    Easy Skype recording with CallBurner

    By

    Neville Hobson

    •

    2 July 2008

    A Twitter buddy asked me today what application would I recommend for recording Skype conversations, the resulting recordings to be used in podcasts. That’s the sixth such request I’ve had over the past few weeks. Does it indicate that we’re about to see an upsurge in business podcasting, hopefully proving me wrong when I wondered […]

    Full story: Easy Skype recording with CallBurner
  • Communication, Events, Marketing, Presentations, Public Relations, Social Media, Web

    LG blogger relations case study

    By

    Neville Hobson

    •

    2 July 2008

    Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study on a blogger relations programme conducted by digital agency Outside Line for its client LG […]

    Full story: LG blogger relations case study
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #358: June 30, 2008

    By

    Neville Hobson

    •

    1 July 2008

    Content summary: Neville’s in Manchester; Michael Netzley reports from Singapore on a Text 100 survey of Asian bloggers, and on a professional conference in Singapore and an academic conference discussing China’s Internet; the Media Monitoring Minute with CustomScoop; News That Fits: Neville’s reflections on Chicago and the Social Media Academic Summit 2008, how social networking […]

    Full story: The Hobson & Holtz Report – Podcast #358: June 30, 2008
  • Communication, Events, Marketing, Public Relations, Social Media, Web

    The new marketing in Manchester

    By

    Neville Hobson

    •

    30 June 2008

    Tomorrow I’ll be in Manchester participating in Marketing 2.0, a half-day seminar from KMP Interactive Marketing and Technology. We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies. My contribution to the overall theme is about public relations and the impact of social […]

    Full story: The new marketing in Manchester
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