NevilleHobson .com – Page 544

Books, For Immediate Release, Reviews

FIR Book Review: Groundswell

By

Neville Hobson

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3 July 2008

Groundswell is the highly-anticipated book by Forrester Research vice presidents and principal analysts Charlene Li and Josh Bernoff. Subtitled “Winning in a World Transformed by Social Technologies,” the book seeks to show organizations how to tap into the power of customers connecting with one another. The book includes 25 case studies from around the world. Focused almost entirely on customers and marketing, the book is supported by a considerable amount of data produced by Forrester’s research efforts. In this FIR…
Full story: FIR Book Review: Groundswell
Communication, Podcasting, Software

Easy Skype recording with CallBurner

By

Neville Hobson

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2 July 2008

A Twitter buddy asked me today what application would I recommend for recording Skype conversations, the resulting recordings to be used in podcasts. That’s the sixth such request I’ve had over the past few weeks. Does it indicate that we’re about to see an upsurge in business podcasting, hopefully proving me wrong when I wondered a few months ago whether business podcasting is dead? Whatever the reason, if more people are considering podcasting and are looking for an easy way…
Full story: Easy Skype recording with CallBurner
Communication, Events, Marketing, Presentations, Public Relations, Social Media, Web

LG blogger relations case study

By

Neville Hobson

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2 July 2008

Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study on a blogger relations programme conducted by digital agency Outside Line for its client LG and the introduction into the UK market of the Viewty camera phone. It’s the best case study I’ve yet seen. Outside Line’s Ronnie Brown told…
Full story: LG blogger relations case study
For Immediate Release

The Hobson & Holtz Report – Podcast #358: June 30, 2008

By

Neville Hobson

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1 July 2008

Content summary: Neville’s in Manchester; Michael Netzley reports from Singapore on a Text 100 survey of Asian bloggers, and on a professional conference in Singapore and an academic conference discussing China’s Internet; the Media Monitoring Minute with CustomScoop; News That Fits: Neville’s reflections on Chicago and the Social Media Academic Summit 2008, how social networking saved New Orleans, preparing to mobilize your company; Heidi Miller reviews TypePad Mobile; listeners’ comments discussion; music from Geoff Smith; and more. Listen to FIR…
Full story: The Hobson & Holtz Report – Podcast #358: June 30, 2008
Communication, Events, Marketing, Public Relations, Social Media, Web

The new marketing in Manchester

By

Neville Hobson

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30 June 2008

Tomorrow I’ll be in Manchester participating in Marketing 2.0, a half-day seminar from KMP Interactive Marketing and Technology. We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies. My contribution to the overall theme is about public relations and the impact of social media. I’ll be talking about the good, the bad and the ugly as I see those things, with examples of each. I’m looking forward to…
Full story: The new marketing in Manchester