A recent white paper published by the Arthur W Page Society examines the evolving role of the senior communications executive in 21st century business. The Authentic Enterprise: Relationships, Values and The Evolution of Corporate Communications (PDF) considers the rapidly-changing context for global business and society and the ability of organizations to manage successfully their relationships with customers, investors, partners, employees and other key audiences and stakeholders. The report also includes the results of a survey the society conducted among the…

Overflow from today’s FIR #342: 1-Minute News Nestle marketing blunder in Azerbaijan Download FIR Cut MP3 – Nestle (6:26) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) [display_podcast]

Content summary: Vote for FIR at Podcast Alley; next FIR Live on BlogTalk Radio on May 24; two new FIR Speakers & Speeches podcasts published; new FIR Interview podcast coming; FIR experiments with UserVoice; the Media Monitoring Minute with CustomScoop; the online reputation management industry; Microsoft and Yahoo: the communication perspective; Best Buy employee social network a model for big firms; Michael Netzley reports from Singapore on developments with social networks in China, and more; listeners’ comments discussion; music from…