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Full story: Microsoft and Yahoo: The end of a chapter
The tech business news this weekend has been all about the collapse of the Microsoft takeover bid for Yahoo. Every shade of opinion on what it all means has been offered during the past 24 hours, as the Techmeme bubble can attest. Here in the UK, it’s been a top headline news item on the hour every hour on TV and radio news throughout the whole of Sunday, thus making it of mainstream interest that can reach anyone with a…
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Full story: Boris no longer the joker in the pack
Who gets the last laugh? asks Nick Robinson, the BBC’s political editor, in a summary yesterday of the campaign and result of the 2008 election for London mayor. As everyone now knows, Boris Johnson won the contest and officially takes on the job at midnight tonight. Johnson defeated incumbent Ken Livingstone who has been mayor for eight years: two consecutive terms since the job was created in 2000. I was up late Friday night watching the results announcement on TV,…
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Full story: FIR Speakers & Speeches: Employees Are the Brand – Apr 23, 2008
Content summary: Shel Holtz presents a breakout session on the blurring lines between internal and external communications at the Society for New Communications Research New Communications Forum in Santa Rosa, California, on April 23, 2008. The session delves into internal communications practices that prepare employees to represent the company in their social media activities. Download the file here (MP3, 29.2MB; 63:43), or sign up for the Speakers & Speeches RSS feed to get it and future podcasts automatically. For automatic…
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Full story: FIR Speakers & Speeches: ROI of Online Press Releases – Apr 23, 2008
Content summary: Dr Mihaela Vorvoreanu, with Clemson University’s Department of Communication Studies, presents the results of research conducted into the ROI of online press releases at the recent New Communication Forum in Santa Rosa, California. The study was developed by the Society for New Communications Research for Vocus, which commissioned the research. The research team included Jiyan Wei from Vocus, Shel Holtz, SNCR Executive Director Jen McClure, and Dr Vorvoreanu. TWI Surveys managed the online survey and produced the data…
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