NevilleHobson .com – Page 561

General, Marketing

Feel the brand with Braille

By

Neville Hobson

•

4 May 2008

Ever since I got back from Stockholm a couple of weeks ago, where I participated in the Disruptive Media conference, I’ve been dogged with a dreadful cold that doesn’t want to go away. Earlier this week, it evolved into nasal congestion, resulting in a continuous inflow of pills and potions plus a serious investment in boxes of balm tissues. So in my shopping for more congestion relief yesterday, I encountered a product whose packaging caught my attention. Take a look…
Full story: Feel the brand with Braille
For Immediate Release

The Hobson & Holtz Report – Podcast #341: May 1, 2008

By

Neville Hobson

•

1 May 2008

Content summary: Upcoming FIR Book Reviews and FIR Interviews podcasts; Dan York reports on blog security, Twubble and finding Twitter followers; the Media Monitoring Minute with CustomScoop; Reuters Thomson publishes code of business practice and ethics: how good is it for employer and employee?; in emergencies, people turn to Facebook; Twitter talk; listeners’ comments discussion; music from Freightrain Jones; and more. [Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,…
Full story: The Hobson & Holtz Report – Podcast #341: May 1, 2008
Communication, Professional Development, Social Media, Technology, Web, Workplace

Web 2.0 from the communicator’s viewpoint

By

Neville Hobson

•

30 April 2008

When I lead workshops, seminars and other professional development events that address social media and organizational communication, I always ask who’s heard of the term ‘Web 2.0.’ Usually, a reasonable number have, often as much as 20 percent of participants if the overall audience is a non-geeky crowd. Things then get interesting when I show an image like the one above (originally created by Markus Angermeier) and ask if anyone can describe what Web 2.0 means. Even the non-geeky…
Full story: Web 2.0 from the communicator’s viewpoint
Communication, Europe, Mobile, Politics

A nice little earner from mobile roaming

By

Neville Hobson

•

30 April 2008

Channel 4 broadcast a hard-hitting report on Monday by its Dispatches investigative reporting team on the UK mobile phone business. Allegations of sharp practices by mobile phone retailers (an outfit called Phones4U came under especially severe criticism), denial of responsibility by mobile operators when things go wrong with changing contracts, and government collusion to keep voice and text call rates artificially high were at the heart of “The Mobile Phone Rip-Off” report. It’s that last point that struck me especially.…
Full story: A nice little earner from mobile roaming
For Immediate Release

The Hobson & Holtz Report – Podcast #340: April 28, 2008

By

Neville Hobson

•

28 April 2008

Content summary: Reflections on FIR 339; Lee Hopkins’ transition and introducing Michael Netzley; great content in IABC Cafe2Go April podcast; Michael Netzley reports from Singapore on PR and digital media in Asia; the Media Monitoring Minute with CustomScoop; does blogging need rules like journalism?; Twitter mashups; coming soon: Wikipedia the book; influence and trust; RSS needs an ‘easy button’; listeners’ comments discussion; music from Antiqcool; and more. [Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications,…
Full story: The Hobson & Holtz Report – Podcast #340: April 28, 2008