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Full story: The look of Web 2.0
The winners of CNet Networks’ Webware 2008 contest to find the best 100 Web 2.0 applications and services were announced on Monday. This is what Web 2.0 looks like today according to the 1.9 million votes cast by Webware users and the fans of those products and services: Quite a few Web 1.0 names in this collection, all of which have made the Web 2.0 jump, as it were. See the Webware 100. Related posts: The challenges of explaining Web…
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Full story: The Hobson & Holtz Report – Podcast #338: April 21, 2008
Content summary: Recording of latest FIR Live on BlogTalk Radio posted; new FIR Book Review posted; news about the next show; follow up: Kami Huyse and SeaWorld; the Media Monitoring Minute with CustomScoop; Encyclopaedia Britannica online and the power of reach; if Dell’s in Second Life, why not Apple?; Todd Defren updates the social media release; new copyright licensing tool adopted by AP; increasing demand for Web 2.0 skills; Twitter’s communication breakdown; listeners’ comments discussion; music from Adrina Thorpe; and…
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Full story: FIR Book Review – Measuring Public Relationships: April 20, 2008
The issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications. Written by Katie Delahaye Paine, Measuring Public Relationships covers everything from the reasons to measure to the tools, outlines the steps required for measurement of any kind of communication, then applies them to each major constituent audience PR is typically tasked with addressing.…











