Content summary: FIR Interview with Forrester Research posted; still time to enter the FIR Listener Contest; discussion: Twitter, British Airways and an aircraft emergency; discussion: Ford’s and Hasbro’s approaches to protecting trademarks and brands; the Media Monitoring Minute with CustomScoop; new services help bloggers bring in ad revenue; DreamHost’s communication informality crosses a line for some customers; Dan York reports with an update on addressing online attacks on your business and reputation, and more; listeners’ comments discussion; news about upcoming…

Virtual worlds such as Second Life are often dismissed as venues for business, but a recent study by Forrester – Getting Real Work Done in Virtual Worlds – paints a different picture. Instead of focusing on the marketing efforts that have occupied most media coverage of virtual worlds, the report delves into the role these three-dimensional environments can play in workplace collaboration, simulations, and other day-to-day business activities that generally require face-to-face engagement. Principal Analyst Erica Driver, the lead author…