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Full story: A dozen tips on brand-building with blogs
There’s a great post by Darren Rowse at ProBlogger with advice on how to build your personal brand with a blog. Darren offers seven specific tips (read his post for the details on each one): Build trust Be personal Use story Establish expertise Be generous Establish relationships in your niche Be consistent To this list, I’d add five more: Set the right expectations. Be clear on the goal of your blog, what you’ll write about and how frequently so that visitors…
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Full story: The Hobson & Holtz Report – Podcast #247: June 7, 2007
Content summary: Live from the Engagement & Social Media conference in London; the Media Monitoring Minute with CustomScoop; interviews with John Smythe, Mark Ragan, Niall Cook, Marc Wright, Gerry McGovern, Steve Crescenzo; discussion: the controversy over the London 2012 Olympics brand and the PR challenge; listeners’ comments discussion; news about next Monday’s show; no music today (and why); plus, as always, more. [Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week…
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Full story: The Hobson & Holtz Report – Podcast #246: June 4, 2007
Content summary: Today’s show from Switzerland and the UK; vote for FIR at Podcast Alley; something special in the works for FIR #250; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports; doctor blogs his own malpractice trial; Google buys FeedBurner; new RealPlayer to capture web video; targeting 20 million Facebook users with polls; David Phillips reports; listeners’ comments discussion; news about next Thursday’s show; the music; and more. [Message from our sponsor: Save time with the CustomScoop online clipping…
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