NevilleHobson .com – Page 653

Events, Marketing, Podcasting, Social Media

Off to town

By

Neville Hobson

•

4 June 2007

Heading into London to meet up with the gang ahead of tomorrow’s Delivering The New PR 2.0 conference. It’s been a bit of an upside-down day so far today with shifting schedules. As a result, I’ve missed participating in the London 2012 brand launch, an event I was invited to that looked pretty interesting as the new Olympic branding was being launched online. Lots of social media in evidence, too. Plenty of commentary already about the new logo. What do…
Full story: Off to town
Business, Communication, Events, Reputation, Social Networks, Technology

Who’s the winner in the Plazes-Next Web kerfuffle?

By

Neville Hobson

•

4 June 2007

One of the great things about the internet generally and some of the cool tools you have at your disposal is that everything is instant and very transparent. The inter-connected world can know the minutest detail about your life, sometimes whether you want it to or not. And sometimes the instant-ness of it all can result in huge and very public embarrassment. Take this scenario: You’re the CEO of a Web 2.0 company due to speak at a high-profile tech conference…
Full story: Who’s the winner in the Plazes-Next Web kerfuffle?
Communication, Experiences, Films, Marketing, Public Relations, Technology, Virtual Communities

Bruce Willis a great sport in Second Life

By

Neville Hobson

•

3 June 2007

Last Friday evening’s Die Hard 4 virtual press conference and expo launch in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organization. The event featured a live Q&A session with Bruce Willis, the star of the film. As with the 300 movie event in Second Life in March, this event featured a moderator who fielded text questions from the assembled journalists, bloggers…
Full story: Bruce Willis a great sport in Second Life
Business, Communication, Marketing, Social Media, Social Networks, Technology, Virtual Communities, Web

Be where your customers are

By

Neville Hobson

•

3 June 2007

Simple but sound advice from Business Week: Blogs. Podcasts. Video-sharing sites. Social networks. Here’s a word of advice for companies scrambling to become a part of these conversations. It’s not enough to build a hub in Second Life or create a profile on MySpace.com. It’s time to shift your focus away from trying out every high-tech platform that comes across your in-box. Instead, home in on your customers. Almost every demographic group you can think of is engrossed in the…
Full story: Be where your customers are
Communication, For Immediate Release

FIR Interview – Ike Pigott, American Red Cross: June 2, 2007

By

Neville Hobson

•

2 June 2007

Communicating with residents of areas struck by natural disasters is a challenge, but Ike Pigott – communications director for the American Red Cross’s Southeast region – has found that blogs can play a significant role in improving the flow of information. Ike and Shel Holtz talked about the introduction of blogs to the mix, the spread of the idea to other regions, and the potential for other social media in disaster communication as well as the possible other uses of…
Full story: FIR Interview – Ike Pigott, American Red Cross: June 2, 2007

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Off to town

Who’s the winner in the Plazes-Next Web kerfuffle?

Bruce Willis a great sport in Second Life

Be where your customers are

FIR Interview – Ike Pigott, American Red Cross: June 2, 2007

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