Content summary: Sallie’s FIR guest slot appreciated; the Media Monitoring Minute with CustomScoop; Helvetica celebrates 50; the employee role in brand innovation; low employee understanding of benefits; employers identify wellness and employee education initiatives; a manifesto for the 21st century PR firm; from CommonCraft: ways to build communities and online community ROI; Playboy and Formula One racing come to Second Life; Pew typology of information and communication technology users; listeners’ comments discussion; the music; and more. [Message from our sponsor:…

Content summary: Sallie Goetsch (rhymes with sketch), pictured, is guest co-host; Shel’s in Chicago and sends in two interviews: with Dave Kligman, AAA, and measurement guru Katie Paine; the podcasting book goes to press; the Media Monitoring Minute with CustomScoop; PRWeb offers new social media tool for press releases; the role of influential bloggers in politics: Loic Le Meur and the French presidential election; Odeo acquired by SonicMountain; Microsoft enters Second Life; Dan York reports; listeners’ comments discussion; the music;…