In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Steve Rubel, senior vice president in Edelman’s me2revolution practice and author of the Micro Persuasion blog. Our wide-ranging conversation includes – lessons from ‘Wal-Marting Across America’; the social media press release and Edelman Storycrafter; the death of the page view; the value of widgets; perspectives on blogging; Edelman/NewsGator branded communities and conversational advertising; the role of Second Life for PR; the future of video;…

Content summary: The ‘5 Things’ tag game; five social media trends that will impact PR; Southwest Airlines’ consumer-generated media competition; the TechCrunch war of words gets serious; reports from Dan York and David Phillips; Shel and Neville look back over 2 years of FIR with clips from show milestones 1 (Jan 3, 2005), 25 (April 18, 2005), 50 (July 14, 2005), 75 (Oct 10, 2005), 100 (Jan 5, 2006), 125 (April 3, 2006), 150 (June 29, 2006), 175 (Sept 25,…