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  • Business, Communication, Innovation, Marketing, Public Relations, Trends, Virtual Communities, Web

    Reuters gets with-it in Second Life

    By

    Neville Hobson

    •

    16 October 2006

    If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam Reuters aka Adam Pasick, a veteran tech and media journalist based in London. The reporter […]

    Full story: Reuters gets with-it in Second Life
  • RSS, Software, Technology, Weblog Tools, Weblogs

    More small steps to combat content theft

    By

    Neville Hobson

    •

    16 October 2006

    It’s growing at an alarming rate and there doesn’t seem to be any way to effectively stop it. I’m talking about content theft, the practice of some people who scrape your content from your blog or website and then republish it or otherwise use it as if it is their own content. No attributions, no […]

    Full story: More small steps to combat content theft
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #181: October 16, 2006

    By

    Neville Hobson

    •

    16 October 2006

    Content summary: Dealing with trackback spam; the value of employee engagement; Lewis PR wins global PR campaign for Second Life; court award for online defamation; Philip Young’s call to action for EuroBlog 2007; PR adoption of new media in the US; teasing the tease in FIR 180: four protagonists speak; listeners’ comments discussion on the […]

    Full story: The Hobson & Holtz Report – Podcast #181: October 16, 2006
  • Events, Innovation, Public Relations, Technology, Web

    Giving life to the social media press release

    By

    Neville Hobson

    •

    16 October 2006

    Last May, Boston-based social media PR advocate Todd Defren published a social media press release template as a means to encourage and stimulate discussion on effective ways to evolve the traditional press release into a communication channel better suited to today’s online world of rich content, conversations and linking. That led to the formation in […]

    Full story: Giving life to the social media press release
  • Blogging, Ethics, Public Relations, Reputation, Web

    Questionable judgment by Edelman in fake blog fiasco

    By

    Neville Hobson

    •

    13 October 2006

    Being largely offline for much of this week (and last) has been a mixed blessing. On the one hand, I’ve been able to devote most of my attention to family-related things to do with my move to the UK last week. On the other hand, I’ve now got a ton of email to deal with […]

    Full story: Questionable judgment by Edelman in fake blog fiasco
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