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Full story: Reuters gets with-it in Second Life
If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam Reuters aka Adam Pasick, a veteran tech and media journalist based in London. The reporter is real but the world he covers isn’t, says the headline of a New York Times feature that includes an interview with Pasick in which…
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Full story: More small steps to combat content theft
It’s growing at an alarming rate and there doesn’t seem to be any way to effectively stop it. I’m talking about content theft, the practice of some people who scrape your content from your blog or website and then republish it or otherwise use it as if it is their own content. No attributions, no recognition of copyright, no linking back to the originator, ie, you. The biggest offenders are splogs – websites and blogs set up specifically to game…
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Full story: The Hobson & Holtz Report – Podcast #181: October 16, 2006
Content summary: Dealing with trackback spam; the value of employee engagement; Lewis PR wins global PR campaign for Second Life; court award for online defamation; Philip Young’s call to action for EuroBlog 2007; PR adoption of new media in the US; teasing the tease in FIR 180: four protagonists speak; listeners’ comments discussion on the Edelman/Wal-Mart fake blog kerfuffle; the music; and more. [A message from our sponsor: Online Meetings Made Easy with GoToMeeting. Try it free for 45 days…
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Full story: Giving life to the social media press release
Last May, Boston-based social media PR advocate Todd Defren published a social media press release template as a means to encourage and stimulate discussion on effective ways to evolve the traditional press release into a communication channel better suited to today’s online world of rich content, conversations and linking. That led to the formation in June of the Social Media Club, whose mission is to share best practices, establish ethics and standards, and promote media literacy around the emerging area…
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Full story: Questionable judgment by Edelman in fake blog fiasco
Being largely offline for much of this week (and last) has been a mixed blessing. On the one hand, I’ve been able to devote most of my attention to family-related things to do with my move to the UK last week. On the other hand, I’ve now got a ton of email to deal with and catch up with some of the interesting happenings that go on whether you’re online or not. One such is a hardly-credible story involving Edelman…
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