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Full story: FIR Speakers & Speeches – John Hagel at the CMO Summit: June 8, 2006
Content summary: John Hagel, independent consultant and author of Net Gain, Net Worth and The Only Sustainable Edge (with John Seely Brown), spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante. Notes for John Hagel’s presentation The new scarcity = attention. Competition is fierce and the market ever more dense with new products and services all vying for…
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Full story: New WordPress theme directory
If you have a WordPress blog, and are looking for some ideas for a spiffy new design, the new WordPress theme directory could be just what you need. This is a tremendous resource of great designs for WordPress themes (templates), currently with nearly 500 different ones. You have many choices to sort the collection so you can narrow down what appeals to you. Each theme choice gives you a thumbnail view of the design and a test blog so you…
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Full story: Letting go of brand control
Leo Burnett, one of the world’s biggest advertising agencies, has urged marketers to learn from consumer-created content on websites such as YouTube.com, which now has greater reach among some US audiences than MTV, the music broadcaster, the Financial Times reports. The FT quotes Mark Tutssel, worldwide chief creative officer at Leo Burnett: […] Marketers must learn to let go of the control they think they have over their brand…. Once consumers have interacted with brands they will not go back…
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Full story: FIR Speakers & Speeches – David Sutherland at the CMO Summit: June 8, 2006
Content summary: David Sutherland PhD, Founder and Managing Director USA of Launch Institute, spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante. Notes for David Sutherland’s presentation Models for innovation: Creating successful new products and services. New product innovations are increasingly involving co-creation with customers and partners. What other innovation processes are working and how can they interact…
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Full story: Biz-Tech-News: Headlines 22-Jun-06
Amsterdam can continue fiber project AOL employee meeting: AIM webmail faster growth than Gmail? Attend a Marketing Conference in Second Life BitTorrent Could Become a Channel for Branded Entertainment Boeing May Sell Connexion Internet Venture EADS crisis may provoke governance debate: report France may intervene over Airbus Goldman Sachs ranks as world’s biggest hedge fund Google tests new online ad network IABC and Delahaye Release “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” Kofi Annan’s Legacy…
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