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Full story: Microsoft’s opportunity post-Scoble
Some of the blogosphere commentary following Robert Scoble’s news that he is leaving Microsoft to join Podtech in July is on who will be the next Scoble at Microsoft. If such a question refers to someone taking on the same or a similar blogger/evangelist role as Robert’s, I don’t think there will be a ‘next Scoble.’ As Microsoft’s most prominent, visible and, yes, famous employee blogger, Robert developed his Scobleizer blog and the tag “Microsoft geek blogger”into a major brand,…
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Full story: Personal attention-getter
I usually dump all promotional mail I receive with little more than a cursory glance at it. I’m talking about physical mail, the stuff that’s delivered by a real human being, aka the postman. But a mailing I received today from Adobe did grab my attention: It opens out in to a full poster-like piece, promoting the Adobe Live event taking place in The Netherlands next week. What caught my attention in particular (other than that cool personalization of my…
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Full story: The Hobson & Holtz Report – Podcast #145: June 12, 2006
Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’ comments discussion; the music; and more. Show notes for June 12, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Concord, California, USA. Download the…
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Full story: Heading home
Saturday morning in New York City. I’ve been here since Wednesday participating in the 2006 Innovative Marketing Conference at Columbia University. Pretty intense couple of days as Shel and I have been doing back-to-back podcast interviews for Corante – ten so far – all published to the Fast Company blog as well as our FIR site (and cross-posted here). Every one of those interviews is worth a listen if you want to get some insight into the ideas and thinking…
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