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Full story: FIR Interview – Russ Klein, CMO, Burger King: June 8, 2006
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King Corporation, expands on a theme he introduced called “social currency” – an evolution of word-of-mouth […]
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Full story: The Hobson & Holtz Report – Podcast #143: June 5, 2006 – IABC Conference Edition
Content summary: Live recording from the IABC International Conference in Vancouver, Canada; interviews and discussion with various conference attendees; about show #142 Skypecast edition; David Philips reports (the online marketing show); listeners’ comments discussion; the music, and more. Show notes for June 5, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a […]
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