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Full story: Communication measurement 101
I was reading some of the excellent commentaries posted in the new IABC Communication Commons series of blogs which launched last month. One gem in particular caught my attention – Connecting inputs to outcomes, a common-sense and concise view of communication measurement by Angela Sinickas posted to IABC Measurement Commons. In essence: To link communication impact to a business result, I work backwards from outcomes in developing the communication approach: Identify a measurable business outcome that communication can impact. Break…
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Full story: A mission for TypePad
If you use the TypePad hosted blog service, you’ll likely find TypePad Hacks extremely useful as a resource to figure out how to, well, hack TypePad. You’ll undoubtedly find the 40 ways TypePad could rock even harder very useful in seeing the things you’d love to be able to do with TypePad but just can’t. The man behind TypePad Hacks is John T Unger, and those 40 things are part of the reason why he’s a man with a mission:…
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Full story: Dutch introduce controversial immigration test
New requirements came into force this week for some non-Dutch people who wish to live in The Netherlands. The big news is a new immigration test where would-be immigrants have to take a compulsory exam on what they know about The Netherlands before they get a permit to come here: Is it wet or dry in the Netherlands? One of the hundred questions in the exam for migrants from outside the European Union who want to settle in the Netherlands.…
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Full story: The Hobson & Holtz Report – Podcast #120: March 16, 2006
Content summary: Debbie Weil’s new podcast; Rob Safuto’s new venture and blog; Eric Schwarzman interviews the Washington Post; corporate reputation report from Hill & Knowlton; Forrester Research on social computing; Heidi Miller and Apple’s customer service experience; The Guardian launches ‘Comment is free’; Google doesn’t verify press releases; London’s Metropolitan Police blog policy angers coppers; Phil Gomes shouts out; more on Wal-Mart and Edelman PR; David Phillips reports; listeners’ comments discussion (FIR sponsorship; Wal-Mart/Edelman; hiring a PR pro; IABC podcast…
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Full story: $5.5m for podcast venture
Podcasting as a viable business venture takes another mainstream step with news that PodTech Network has received $5.5 million in venture capital funding from Venrock Associates, US Venture Partners, and Silicon Valley angel investors. In just under eight months, PodTech has grown to become a leading producer, aggregator, and distributor of professional technology and business podcast conversations for audiences worldwide, according to yesterday’s announcement. Its corporate clients include Intel, Juniper, Yahoo, Symantec, and nVidia. In the announcement, John Furrier, PodTech…
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