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Full story: Measuring listeners and podcast advertising
As a podcaster, I could tell you exactly how many copies of each edition of For Immediate Release: The Hobson & Holtz Report are downloaded. I can also tell you which podcatcher or distribution services downloaders use. I can even tell you whether downloads are direct or via RSS subscriptions. Plus quite a few other useful facts. These are the types of fundamental stats Shel and I get from Libsyn, the service we use to host our show’s MP3 files.…
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Full story: Ask and you might get
A few weeks ago, I heard about Tom Locke and his $39 Experiment: I was sitting around one day, skimming through a pile of bills that I needed to pay. I looked over at a new, unopened roll of stamps that I had sitting in front of me, and I thought to myself, “$39… for a roll of stamps? Geez… You can’t get much for $39 nowadays. Or can you…?” […] I was going to take my roll of stamps…
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Full story: Excellent hack for K2 WordPress theme
One of the things I continue to find a bit tricky with WordPress and the customized K2 theme I have on this blog is tweaking the sidebar to include or exclude elements on certain pages. Until now, I’ve been digging into the code in the sidebar PHP file and, through trial and error (and mostly luck), have ended up with results I’ve more or less been happy with. No dreaded parse error messages after my tweaking nor major display disasters.…
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Full story: Disclosure and transparency: It’s PR 101
Our little PR corner of the blogosphere is awash with opinion about the Wal-Mart/Edelman blogger outreach campaign stemming from a story in the New York Times on Tuesday. Concise recap: This is about US retailer Wal-Mart and how they are reaching out to bloggers as part of a corporate reputation repair campaign and “feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters,” to quote from the NYT story. The leading…
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Full story: Biz-Tech-News: Headlines 10-Mar-06
Amazon Considering Downloads CEBIT: Origami Devices–Will Anyone Buy Them? Central Contact List Disabled for older Skype versions Forbes reports billionaire boom Google to pay $90m in ‘click fraud’ suit Handheld PC dominates Cebit start IBM Boosts Supercomputer Data Speed by 600% On Google’s Lack Of Forward Guidance (GOOG) Online publisher’s European move Origami May Fold into Vertical Markets Origami Revealed – First Take Analysis PodcastUser Magazine: Issue Two Skype Says It Means Business Thumbstacks – Ajax/Flash Web PowerPoint Using Blogs…
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