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Full story: Vuelio’s Top 10 UK PR blogs 2015Every year, PR software and services company Cision (which was acquired by Vuelio in June 2015) publishes a ranking of what it considers to be the top ten PR blogs in the UK. Last week, the latest list for 2015 was published and I’m pleased to note this this blog is ranked by Vuelio as […]
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Full story: FIR #823: Do brands need Chief Narrative Officers?
Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure; Quick News: Facebook responds to suggestions that it benefits from […]
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Full story: A key lesson in political fund-raising
President Clinton is Really Smart. Mountain View, California, 1995. During his reelection campaign, President Bill Clinton attended a fundraiser thrown by the top CEOs of Silicon Valley. L. John Doerr (center) helped organize the visit at the home of Regis McKenna. During dinner, the CEOs peppered Clinton with questions related to complex technology, trade, and […]
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Full story: FIR #822: The case against impressions as a digital metricView image | gettyimages.com Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’; Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, […]
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Full story: Mapping to the centimetreIf you think about maps, you probably think about Google Maps and Street View or sat nav hardware and software from TomTom, Garmin and many others. Maps like these – all digital and available on almost any mobile device you choose – are light years on from paper maps and how map makers envisioned the […]
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