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Full story: A chat about podcastingSince announcing in FIR #820 last week that I’ll be hanging up my FIR podcasting hat (or mic) next month after more than ten years of creating The Hobson and Holtz Report podcast with Shel Holtz each week, I’ve been humbled and encouraged by the array of messages and comments from fans and friends of […]
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Full story: FIR #821: The pitfalls of product promotion on social mediaNews That Fits discussions: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; Tinder’s Twitter meltdown: was it a planned PR stunt?
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Full story: Is Crowd Mics the answer to making events truly engaging?Such a familiar situation when you go to a conference: Ever been part of an audience and wanted to participate in a live event? Your options were limited: either raise your hand and project as far as your voice allows; or patiently await a wireless microphone to relay its way through the crowd. Yep, that’s […]
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Full story: FIR #820: Marketing is shifting from agencies and moving in-houseIntro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry Hawk, EE Voice with Sharon McIntosh and Sharon Phillips; Quick News: Is VR the future […]












