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Full story: #FC15 Call to Action: Let the journey beginOne of the difficulties for an event that’s intended to look at the future of communication is delivering on the promise and expectation established in the description of and communication about the event. FutureComms15 in London – hashtag #FC15 – that took place on June 18 was a one-day event organized by MyNewsDesk, and described thus: PR & Comms are evolving. With content marketers taking centre stage in digital, is there a place for PR? Is PR actually dead? Do…
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Full story: FIR #813: Periscope in PR, News and PoliticsIntro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus. Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; the Media Monitoring Minute from CustomScoop. News That Fits: An in-depth…
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Full story: Shell’s big QR code experimentWhen I called in to a Shell station in Reading on Saturday to fill up my car with fuel, I noticed this banner attached to the side of the pump I was using. “Fill up and go here with our speedy payment service,” it says. “Powered by PayPal.” And there’s a big QR code in the middle of the sign. It’s called Fill Up And Go and the usage idea is simple: You’ll be able to use it through the…
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Full story: FIR Interview: IABC 2015-16 Chair Michael AmbjornThe International Association of Business Communicators (IABC) held its 2015 World Conference in San Francisco this week. Amidst the keynote talks, breakout sessions, receptions, and a host of other events, 2014-15 Chair Russell Grossman passed the gavel to 2015-16 Chair Michael Ambjorn. Ambjorn takes over the lead volunteer role as the association continues to recover from some turbulence. In the picture above, Ambjorn (right) discusses his vision for his term during the Annual General Meeting in San Francisco on June…
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Full story: FIR #812: Algorithms vs Trusted Human Editors
Intro: Welcome to FIR B2B co-host Paul Gillin; first episode of Digital India has been published; Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute…
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