Tag: Elon Musk
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The Musk X effect, and other marketing stories
Published this week on the Socially Unacceptable podcast is an episode where I joined the hosts, Chris Norton and Will Ockenden, as their guest. We recorded this episode in early October, now some two and a half months ago. There…
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The hate speech problem on X: a test of conscience for users and brands
I’ve often wondered what event would happen, or what tipping point would be reached, for people to abandon ship on X formerly known as Twitter. Since being acquired by Elon Musk in October 2022, the social network’s decline that has…
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Calling Time on X
Something has changed recently with regard to X, the social network that used to be Twitter until Elon Musk arbitrarily rebranded it to X last July. Since Musk’s acquisition of Twitter closed in October 2022, the social network has endured…
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X, Moral Bankruptcy, and the Business of Hate
An opinion article by Dave Lee published on Bloomberg on 5 October has ignited a conversation about the ethical implications of using X, Elon Musk’s social media platform, formerly known as Twitter. Despite the platform’s increasing notoriety for promoting violent…
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Where do we go from X?
For as long as many of us can remember, the Internet has been a single entity, a vast digital sea where we could navigate freely between its various islands. Social networks stood tall and united, giving us separate but unified…