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  • Communication, Marketing, Public Relations, Social Media, Social Networks

    Lush, Social Media, and the Case for Walking Away

    By

    Neville Hobson

    •

    10 February 2025
    Lush, Social Media, and the Case for Walking Away

    In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United States with significantly scaling back efforts to combat misinformation and harmful content. At the time, I said this decision raises profound concerns about the direction of social platforms. It also serves as a stark vindication of the decision in 2021 by British cosmetics retailer Lush to walk away from social media, stating that they would leave Meta properties Facebook, Instagram,…

    Full story: Lush, Social Media, and the Case for Walking Away
  • Automotive, Experiences, Life, Technology

    Can a PHEV Change my Mind about PHEVs?

    By

    Neville Hobson

    •

    2 February 2025
    Can a PHEV Change my Mind about PHEVs?

    In 2020, I bought a Toyota Corolla Excel self-charging hybrid hatchback – known today as a hybrid electric vehicle (HEV) – and it has been a delight to drive. The welcome attributes of this car, such as exceptional fuel economy, low emissions, and Toyota’s renowned reliability, have made it an easy car to live with. The 10-year hybrid battery warranty is a reassuring bonus. The self-charging hybrid approach championed by Toyota has always made sense to me: it captures energy…

    Full story: Can a PHEV Change my Mind about PHEVs?
  • Communication, For Immediate Release, Social Media, Social Networks, Technology

    Bluesky’s Growth Surge: A Social Media Phenomenon in Progress

    By

    Neville Hobson

    •

    30 January 2025
    Bluesky’s Growth Surge: A Social Media Phenomenon in Progress

    Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the platform’s already notable growth when I last wrote about Bluesky in November 2024. Then, it hit 20 million users following the US election, up from 7 million just a few months earlier. The question now is whether Bluesky can sustain this remarkable momentum and establish itself as a dominant force in the evolving social media landscape. This was a significant…

    Full story: Bluesky’s Growth Surge: A Social Media Phenomenon in Progress
  • Business, Communication, Marketing

    Why Simplicity Still Wins in Digital Communication

    By

    Neville Hobson

    •

    26 January 2025
    Why Simplicity Still Wins in Digital Communication

    Recently, I found myself wading through a dense 50-page PDF report. The convoluted text, lengthy paragraphs, lack of meaningful visuals, and unclear messaging turned what could have been a straightforward read into a real headache. Even ChatGPT struggled when I asked it to summarise the report. It struck me how much more impactful the document could have been with simpler, more structured writing and a compelling presentation. In an era of endless distractions and information overload, simplicity in digital communication…

    Full story: Why Simplicity Still Wins in Digital Communication
  • Blogging, Communication, Technology, Web

    Ghost Embraces ActivityPub and the Fediverse

    By

    Neville Hobson

    •

    17 January 2025
    Ghost Embraces ActivityPub and the Fediverse

    Yesterday, I shared my decision to move from WordPress to Ghost, a platform designed for writing and blogging simplicity and focus. In this follow-up post, I want to talk about an exciting feature of Ghost that sets it apart from most other blogging and CMS platforms: its active support for ActivityPub and the Fediverse, technologies that promise to redefine how we connect and engage online. At the heart of this shift lies the potential for more open and interconnected digital…

    Full story: Ghost Embraces ActivityPub and the Fediverse
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