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Full story: The Hobson and Holtz Report – Podcast #747: March 17, 2014
Quick News: The top 10 companies in the US doing the most to make their employees happier, Wikipedia considering change to paid-advocate rules, why every employee should be building weak ties at work, pushing back on Arik Hanson’s Digg preference with 21 reasons your boss should pay you to browse Reddit; Ragan promo; News That Fits: Deloitte study says employees are overwhelmed; Dan York’s Tech Report: ICANN meeting in Singapore, Getty Images, the 25th anniversary of the World Wide Web,…
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Full story: Redefining today’s communicator in Norway
When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for a keynote presentation to the members of the Norwegian Communications Association on March 27. The devil’s in the detail, of course, and what’s hot in…
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Full story: Changing the game with native advertising
Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats…
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Full story: The Hobson and Holtz Report – Podcast #746: March 10, 2014
Intro: Dan and Neville got together in London on Friday night for a chat, recorded and posted as an FIR Interview; Quick News: Omnicom buys into Instagram paid ad program for $100 million, Greenpeace accuses P&G of organgutan-habitat destruction, the Church of England follows Sweden Twitter example, why Digg and not Reddit is a must-read for PR pros; Ragan promo; News That Fits: Getty Images opens up library of 35 million images for free sharing; Michael Netzley’s Asia Report: social…
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Full story: FIR Interview: Dan York and Neville Hobson in London, March 7, 2014
FIR correspondent Dan York spent the past week in London at IETF 89, the conference of the Internet Engineering Task Force (IETF), in his capacity as senior content strategist at the Internet Society. The IETF is a large open international community of network designers, operators, vendors, and researchers concerned with the evolution of internet architecture and the smooth operation of the internet. In far more an informal conversation than an interview, Dan and FIR co-host Neville Hobson met up in…
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