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  • Business, Communication, Marketing, Presentations, Public Relations, Social Media, Trends, Web, Workplace

    Actionable insights from Burson-Marsteller on the Global 100 and the social web

    By

    Neville Hobson

    •

    19 July 2012

    If you were to guess which has been the preferred social channel of the top 100 global companies in the Fortune 500 list over the past three years, you’d be spot on if you said Twitter. That’s what research by PR and communications firm Burson-Marsteller shows in its Global Social Media Check-Up Report 2012 that […]

    Full story: Actionable insights from Burson-Marsteller on the Global 100 and the social web
  • For Immediate Release

    FIR Interview: Addvocate Founder Marcus Nelson

    By

    Neville Hobson

    •

    18 July 2012

    Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson. Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have – enthusiastic employees. Your workers want to talk about their […]

    Full story: FIR Interview: Addvocate Founder Marcus Nelson
  • Business, Communication, Experiences, Reviews, Software, Technology

    I’d love to try the new Office Preview if I could get it installed

    By

    Neville Hobson

    •

    17 July 2012

    This concise comment on Microsoft’s Office Preview support forum says it all about the frustrations that many people including me have experienced in trying to install the free trial version of Office Customer Preview: Hey Microsoft, make it simple yo…… Announced yesterday, Microsoft is making the trial universally available to anyone who cares to try […]

    Full story: I’d love to try the new Office Preview if I could get it installed
  • Business, Leadership, Marketing, Social Business, Social Media, Web, Workplace

    Social media hurdles that still need jumping

    By

    Neville Hobson

    •

    17 July 2012

    A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social […]

    Full story: Social media hurdles that still need jumping
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #660: July 16, 2012

    By

    Neville Hobson

    •

    16 July 2012

    Content summary: FIR Interviews with Marcus Nelson and Chris Sorek coming soon; Ragan promo; News That Fits: executives need to catch up with social media; Michael Netzley reports from Singapore on recent reports on digital talent in Asia and ICT country rankings; the Media Monitoring Minute with CustomScoop; Barclays says sorry but do corporate apologies […]

    Full story: The Hobson and Holtz Report – Podcast #660: July 16, 2012
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