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  • Business, Professional Development, Public Relations

    Kick off your PR career with an apprenticeship

    By

    Neville Hobson

    •

    11 July 2012

    What does “public relations” mean to you? It’s a good question especially when the definition of those two words has been under review this year. The CIPR says PR is about reputation – the result of what you do, what you say and what others say about you. Its aim is earning understanding and support […]

    Full story: Kick off your PR career with an apprenticeship
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #659: July 9, 2012

    By

    Neville Hobson

    •

    9 July 2012

    Content summary: Third episode of the FIR Book Club with Gini Dietrich is up; FIR Interview with author Eric Bergman is up; coming soon: FIR Interviews with Marcus Nelson, CEO of Addvocate, and Chris Sorek, new Executive Director at IABC; Progresso update; News That Fits: ’tis the season of business crises and communication kerfuffles with […]

    Full story: The Hobson and Holtz Report – Podcast #659: July 9, 2012
  • Communication, Software, Technology, Web

    Check your computer today and stay connected

    By

    Neville Hobson

    •

    9 July 2012

    Today, July 9, is the day when hundreds of thousands of computers worldwide could suddenly lose access to the internet. It’s when the FBI will shut down some DNS servers it set up last year as a protective measure against a group of people who had created malware called DNSChanger that spread via an online […]

    Full story: Check your computer today and stay connected
  • For Immediate Release

    FIR Interview: Eric Bergman, author of Five Steps to Conquer ‘Death by PowerPoint’

    By

    Neville Hobson

    •

    8 July 2012

    If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman. No PowerPoint. No Keynote. No Prezi. No SlideRocket. None. The author of Five Steps to Conquer ‘Death by PowerPoint’, published in […]

    Full story: FIR Interview: Eric Bergman, author of Five Steps to Conquer ‘Death by PowerPoint’
  • Business, Marketing, Social Media, Web

    Like a Tesco product on Facebook, get loyalty points

    By

    Neville Hobson

    •

    6 July 2012

    BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’s online supermarket, Tesco Direct. […] Tesco currently has 839,703 likes on Facebook and uses its page to promote promotions such as discounts on goods […]

    Full story: Like a Tesco product on Facebook, get loyalty points
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