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  • For Immediate Release

    FIR Interview: Social Media Monthly Publisher and Editor Bob Fine

    By

    Neville Hobson

    •

    21 January 2012

    In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz chat with Bob Fine, publisher and editor of The Social Media Monthly, a new print publication that is also a current Kickstarter project. The Social Media Monthly was conceived at the 2011 South by Southwest Interactive conference and launched a mere 53 days later, […]

    Full story: FIR Interview: Social Media Monthly Publisher and Editor Bob Fine
  • Books, For Immediate Release

    FIR Book Review: YouTube for Business by Michael Miller

    By

    Neville Hobson

    •

    21 January 2012

    YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description: “YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote […]

    Full story: FIR Book Review: YouTube for Business by Michael Miller
  • Blogging, Communication, Google+, Social Media, Society

    Defining contemporary society

    By

    Neville Hobson

    •

    20 January 2012

    Best words I’ve seen in a very long time that paint a compelling picture of what anyone with an opinion has the potential to do today: “We have gone from a world split between gatekeepers and media “consumers” to a world in which anyone regardless of geography, finances, social class, race, gender, or any other […]

    Full story: Defining contemporary society
  • Business, Communication, Guest Post, Marketing, Social Business, Social Media, Technology, Trends

    Social Business – a history defined

    By

    Neville Hobson

    •

    20 January 2012

    It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does social business actually mean? Guest author Andy Hewitt of Global Dawn offers some perspectives. We […]

    Full story: Social Business – a history defined
  • Communication, Google+, Politics, Public Relations, Society, Web

    Hollywood had Chris Dodd and a press release, Silicon Valley had Facebook

    By

    Neville Hobson

    •

    19 January 2012

    A nice sound bite in a frothy report by US entertainment industry columnist and blogger +Sharon Waxman about yesterday’s online protests against SOPA and PIPA. If you remember the core of this issue, it’s seen by many as Hollywood and vested interests versus the rest of us. Sort of the 1% against the 99%. I’m […]

    Full story: Hollywood had Chris Dodd and a press release, Silicon Valley had Facebook
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