-
Full story: FIR Book Review: The Social Media Strategist by Christopher Barger
The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description: “In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency…
-
Full story: The Hobson and Holtz Report – Podcast #634: January 16, 2012
Content summary: Update on SOPA; FIR Interviews posted: with John Clemons, interim IABC Executive Director, and a Google+ Hangout video interview with Stuart Bruce and Phil Gomes on Wikipedia and PR; inaugural FIR Book Club date reminder: January 27; review of Social Media Strategist coming soon; GaggleAmp webinar January 31; two winners of latest GaggleAmp/FIR contest; News That Fits: three candidates for new PR definition; Ragan promo; Dan York reports on the Consumer Electronics Show, and more; the state of…
-
Full story: Three candidates for new PR definition
The PRSA-led global initiative to find a new definition for public relations has moved into an interesting phase as it extends the time for deciding on what will be the one. Rather than the PRSA and its global partners choose from three candidate definitions, those candidate definitions have been posted publicly to encourage further public discussion. In an update posted earlier this week, incoming PRSA president Gerard Corbett said practitioners have until January 23 to express their initial reactions to…
Hello, and
Welcome
Prime Topics
- Artificial Intelligence
- Aside
- Business
- Communication
- For Immediate Release podcast
- Marketing
- Politics
- Public Relations
- Social Media
- Technology
- Trends
- Work-Life Balance
Latest 5 Posts
- NevilleHobson.com is Now an Archive
- Letting Go of SEO and Writing for Engagement
- AI and the End of Billable Hours
- Whatever Happened to Offline Blog Editors?
- Completing the Move From WordPress to Ghost
Podcasts
Blogroll
