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Full story: FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia
FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries. (If you don’t see the video embedded above, watch it on YouTube.) Currently, a host of communication professionals report having revised entries to reflect accurate financial numbers, spellings of executive…
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Full story: TFL’s stop-start approach to combating vehicle pollution
As someone who drives into and out of central London quite frequently, I’m as conscious as any road user of the huge traffic congestion that’s a feature of a typical journey, along with consequential environment issues like exhaust emissions and air quality. So many vehicles, an overloaded transport infrastructure – these are points to ponder as you sit in a rush-hour traffic jam with engine idling, windows shut to insulate you from all that stuff out there, and probably with…
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Full story: Virgin Atlantic’s got it
I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :) It captured my imagination. Beautifully made. And it ticks a lot of “connection boxes.” Attractive people, terrific sound track – “I’m Feeling Good” – contemporary and futuristic settings, aspirational, even experiential, solid brand value, shows the company as leading edge. I want to fly with people…
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Full story: FIR Interview: John Clemons, Interim Executive Director, IABC
Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader. It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as Interim Executive Director of the International Association of Business Communicators (IABC) in early January as the association leadership pursues its search for a new permanent leader. In this FIR Interview, Clemons discusses his new role with co-hosts Neville Hobson, ABC and…
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Full story: Dell and the wow factor
Among the many announcements out of the Consumer Electronics Show this week is Dell’s new XPS 13 Ultrabook. Dell joins other manufacturers in the embryonic ultrabook segment late to the party, some say. Even if true, does it matter if you have something really different like Smart Connect functionality? That looks pretty cool, according to PC Magazine: […] It periodically wakes during sleep and, if a known Wi-Fi network is available, updates your email, calendar, and other information so new…
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