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  • For Immediate Release, Public Relations

    FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia

    By

    Neville Hobson

    •

    14 January 2012

    FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries. (If you don’t see the […]

    Full story: FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia
  • Climate Change, Communication, Public Relations, Society, Technology

    TFL’s stop-start approach to combating vehicle pollution

    By

    Neville Hobson

    •

    13 January 2012

    As someone who drives into and out of central London quite frequently, I’m as conscious as any road user of the huge traffic congestion that’s a feature of a typical journey, along with consequential environment issues like exhaust emissions and air quality. So many vehicles, an overloaded transport infrastructure – these are points to ponder […]

    Full story: TFL’s stop-start approach to combating vehicle pollution
  • Advertising, Business, Google+, Marketing, Reputation, Travel

    Virgin Atlantic’s got it

    By

    Neville Hobson

    •

    12 January 2012

    I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :) It captured my imagination. Beautifully made. And it ticks a lot of “connection boxes.” Attractive people, terrific sound track – “I’m […]

    Full story: Virgin Atlantic’s got it
  • Business, Communication, For Immediate Release, IABC, Leadership, Volunteerism

    FIR Interview: John Clemons, Interim Executive Director, IABC

    By

    Neville Hobson

    •

    11 January 2012

    Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader. It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as  Interim Executive Director of the International Association of Business Communicators (IABC) in early January as the […]

    Full story: FIR Interview: John Clemons, Interim Executive Director, IABC
  • Business, Google+, Hardware, Innovation, Technology

    Dell and the wow factor

    By

    Neville Hobson

    •

    11 January 2012

    Among the many announcements out of the Consumer Electronics Show this week is Dell’s new XPS 13 Ultrabook. Dell joins other manufacturers in the embryonic ultrabook segment late to the party, some say. Even if true, does it matter if you have something really different like Smart Connect functionality? That looks pretty cool, according to […]

    Full story: Dell and the wow factor
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