Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montréal, Québec, Canada. A blogger since 2003, a podcaster since 2006 and a best-selling author since 2009, Mitch and FIR co-host Neville Hobson met up in London over breakfast on November 18, 2010. In a wide-ranging conversation, Joel (pictured above right) explains why…

Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics discussed include the importance of content in the social media space, rules and guidelines for content, the problem with most webinars, and a host of other issues. Get this podcast:…

FIR Asia Correspondent Michael Netzley (pictured), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed on the Wall Street Journal’s Asia 200 Index has a corporate social media presence. Get this podcast: Download the MP3 file (7.75Mb, 19:17) Get the show on iTunes Subscribe to the FIR Interviews RSS feed Get the FIR app for…

Content summary: FIR Interview coming: Michael Netzley interviews Bob Pickard, President and CEO, Burson-Marsteller Asia Pacific: segment in today’s show; listener comments and discussion; News That Fits: impressions from the Gartner Symposium/ITxpo in Cannes and discussion on Gartner prediction that social networks will replace email as primary vehicle for interpersonal communications for 20% of business users by 2014, ProPublica publishes planned PR response to dialysis care story, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore, Dan York…