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  • Business, Experiences, Gadgets, Hardware, Reviews, Technology

    Getting Creative with sound

    By

    Neville Hobson

    •

    6 June 2010

    A name synonymous with personal computers and sound is Creative Technology, the Singapore-based company founded in 1981 that helped kick-start the era of digital multimedia with its Sound Blaster sound cards. More recently, Creative has become well known for its range of portable digital audio players under the Zen brand. Today, Creative is driving its […]

    Full story: Getting Creative with sound
  • Advertising, Communication, Entertainment, Marketing, Public Relations, Sport

    Football merchandising kicks off

    By

    Neville Hobson

    •

    6 June 2010

    It’s under a week to go before the 2010 world cup kicks off in host country South Africa with the first match being Uruguay vs France on June 11. Here in England, it’s now hard to go anywhere without being exposed to the merchandising blitz of products of every shape, size and type that you […]

    Full story: Football merchandising kicks off
  • For Immediate Release

    FIR Speakers and Speeches: Maggie Fox on Understanding the New Media Landscape

    By

    Neville Hobson

    •

    5 June 2010

    Content summary: Maggie Fox, founder of the Social Media Group, spoke on April 22, 2010 in a breakout session at NewComm Forum 2010 in San Mateo, California. From the NewComm Forum session description: You are wasting millions of dollars online every year. It’s time to stop. This session aims to fully explain the concept of […]

    Full story: FIR Speakers and Speeches: Maggie Fox on Understanding the New Media Landscape
  • Communication, Social Media, Society, Trends, Twitter, Web

    The long and the short of it

    By

    Neville Hobson

    •

    5 June 2010

    Two surveys published this month by Canadian research firm Sysomos looks at countries around the world and the percentage of people online who blog and tweet. There are some interesting metrics in each analysis  – age distribution and gender, for instance – so it’s worth reading each report if you’re interested in drilling in to […]

    Full story: The long and the short of it
  • Business, Events, For Immediate Release, Marketing, Presentations, Social Media

    FIR Speakers and Speeches: Benjamin Ellis at Dell B2B Social Media Huddle

    By

    Neville Hobson

    •

    3 June 2010

    The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit. Each of the presentations, and some of the […]

    Full story: FIR Speakers and Speeches: Benjamin Ellis at Dell B2B Social Media Huddle
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