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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #495: October 26, 2009

    By

    Neville Hobson

    •

    26 October 2009

    Content summary: Shel’s in Nashville; assembling today’s show; Neville’s conference experiences last week: different events but similar issues; Michael Netzley reports on Edelman’s country-by-country Digital Brand Index in Asia; the Media Monitoring Minute with CustomScoop; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor,…

    Full story: The Hobson and Holtz Report – Podcast #495: October 26, 2009
  • Business, Communication, Events, Marketing, Presentations, Public Relations, Social Media, Web

    Different events, similar issues

    By

    Neville Hobson

    •

    26 October 2009

    I took part in two excellent conferences last week focused on social media and communication: one in Burnley, Lancashire, the other in London. The Don’t Panic Guide to Social Media in Tourism took place in the splendid Towneley Hall outside Burnley on Thursday. Sponsored by the Lancashire and Blackpool Tourist Board, well over 50 people from across Lancashire gathered to hear about and discuss what social media can do for businesses in tourism. Event organizer Andy Wake and the tourist…

    Full story: Different events, similar issues
  • Business, Communication, Experimenting, Online Media, Public Relations, Reputation, Technology, Trends, Web

    Opportunity knocks with Google Sidewiki

    By

    Neville Hobson

    •

    25 October 2009

    Google Sidewiki launched last month and opinion online is wide and varied. Much of that opinion suggests a brewing crisis for companies, their brands and other things of interest to them if people can comment at will on anything on the web, positive or negative, with no control at all, just with their browser. I don’t know about any crisis. What I do see is opportunity, for companies and for anyone else with an opinion. Take Trafigura, for instance. This…

    Full story: Opportunity knocks with Google Sidewiki
  • Business, Politics, Public Relations, Reputation, Society, Trends, Workplace

    Last chance saloon for Royal Mail and CWU

    By

    Neville Hobson

    •

    25 October 2009

    Driving home from Lancashire on Thursday night, I passed a number of big white articulated trucks on the M6 motorway heading south. Only one had logos or signage although I’m assuming all were doing the same thing – transporting the mail which the Royal Mail couldn’t do because of a national strike during Thursday and Friday. The truck with signage was UK Mail, a unit of Business Post Group plc which says it is “the largest independent parcels, mail and…

    Full story: Last chance saloon for Royal Mail and CWU
  • NevilleHobson.com, Software, Weblog Tools, Weblogs

    Upgrades to WordPress and the Thesis theme

    By

    Neville Hobson

    •

    25 October 2009

    A new version of WordPress was released last week and I’ve upgraded this blog to that version, 2.8.5. As always, I followed my 6 tips to upgrading WordPress to ensure a smooth and trouble-free upgrade. The WordPress developers say that 2.8.5 is a hardening release as it tightens up on some security areas. As with all such security-related releases, you ought to upgrade if you run WordPress. If you’re a regular visitor here, you might notice some differences in how…

    Full story: Upgrades to WordPress and the Thesis theme
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