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Full story: What’s the value of your attention?
Paul McCrudden has an interesting idea about how you spend your time and the monetary value it may have. In a great example of leveraging the attention economy, the London-based entrepreneur kept track of how he spent his time during a six-week period this summer. Then, he noted how much of it was spent in giving attention to particular brands. Next, he calculated the value of his attention on those brands – and sent invoices to the brand owners. […]…
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Full story: Listen to The Economist on the go
I’m a long-time paying subscriber to The Economist, the only print publication I actually pay money for. My subscription also gives me unfettered access to Economist.com online, as well as the ability to subscribe to the Economist podcast if I wish to. The podcast is one of my favourite listening experiences on the desktop. The Economist has now rolled out something that I think will widen the appeal of the podcast – the ability to get it in iTunes and,…
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Full story: The Hobson and Holtz Report – Podcast #476: August 20, 2009
Content summary: FIR Live on Saturday Aug 22: email marketing; please participate in SNCR’s latest survey; deadline approaches for submitting your entry to SNCR’s Communication Awards; discussion: Whole Foods CEO John Mackey, an op-ed in the Wall Street Journal and business effects; the Media Monitoring Minute with CustomScoop; News That Fits: survey shows more employers use Facebook to vet new hires than LinkedIn, San Francisco mayor Gavin Newsom guest writes on TechCrunch to explain DataSF.org; listener comments discussion; music from…
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Full story: Richard Hare, BAT, on a social media experiment
14:12:04 PM: It’s about tools not solutions, says Richard. #arksocialsoftware 14:13:52 PM: BAT owns 300 brands. I didn’t know that. #arksocialsoftware 14:16:40 PM: Early evolution from Lotus Notes to browser based collaboration tools. #arksocialsoftware 14:24:20 PM: Fascinating story of experiences at BAT for enabling employee connectivity, from a decade ago until now. #arksocialsoftware 14:28:18 PM: BAT started experimenting with blogs in 2004. #arksocialsoftware 14:38:27 PM: BAT: "From Friendster to Facebook." Richard’s talking about social networking. #arksocialsoftware 14:49:41 PM: Richard’s prime…
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