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  • Communication, Innovation, Marketing, Society, Trends, Twitter, Web

    What’s for lunch today, Twitter?

    By

    Neville Hobson

    •

    10 August 2009

    An imaginative use of Twitter. Somerset County Council in southwest England is set to use Twitter to tell parents what’s on the lunch menu for their children at school. This idea is part of the Council’s My School Lunch initiative, which includes an interactive website for teachers, parents and kids. The site asks parents to […]

    Full story: What’s for lunch today, Twitter?
  • Business, Communication, Investor Relations, Public Relations, Reputation, Technology, Web

    How bad can it get for SpinVox?

    By

    Neville Hobson

    •

    9 August 2009

    When I think about SpinVox and the huge public kerfuffle that broke out last month stemming from allegations made in a BBC investigation over SpinVox’s audio-to-text transcription service, Billy Flynn and razzle-dazzle from the musical Chicago is mostly what springs to my mind. (You can read the lyrics, too.) The allegations the BBC and others […]

    Full story: How bad can it get for SpinVox?
  • Blogging, Experiences, Software, Weblog Tools, Weblogs

    6 tips for upgrading WordPress

    By

    Neville Hobson

    •

    8 August 2009

    I upgraded this blog today to WordPress version 2.8.3, the latest version released earlier this week. For the past few years, I’ve followed a 6-step process whenever I upgrade any of my WordPress blogs.  This procedure works well for me and results in upgrade success every time, typically in less than 20 minutes. It would […]

    Full story: 6 tips for upgrading WordPress
  • For Immediate Release

    FIR Interview: Matthew Greeley, Founder and CEO, BrightIdea

    By

    Neville Hobson

    •

    8 August 2009

    BrightIdea describes itself as a "the global leader in on-demand innovation management." Its idea collection software is similar to the platform that underlies Dell’s IdeaStorm and My Starbucks Idea, but collecting ideas is only part of BrightIdea’s approach. Managing the ideas through company processes is at the heart of BrightIdea. In this FIR Interview, Neville […]

    Full story: FIR Interview: Matthew Greeley, Founder and CEO, BrightIdea
  • Advertising, Business, Communication, Marketing, Public Relations, Society, Trends

    The bikini barista comes to town

    By

    Neville Hobson

    •

    7 August 2009

    Is Bikini Espresso Cafe a clever niche-marketing idea, or just stereotypical exploitation of women, masquerading as a smart business move? Brand Republic reports: A US firm is planning to launch a chain of coffee shops staffed entirely by bikini-clad women in several global locations, including the UK. Bikini Espresso Café launched in Los Angeles last […]

    Full story: The bikini barista comes to town
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