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Full story: FIR Interview: Silvia Cambie and Yang-May Ooi
Globalization and the rise of emerging-market multinationals are having a profound impact on the work of PR practitioners and corporate communicators. And, new channels of global communication are being opened up by social media, bringing different communities across the world together instantaneously online and creating new audiences. Against this backdrop, International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media, a new book by Silvia Cambié and Yang-May Ooi, explores the cross-cultural challenges facing communicators, shows them how to…
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Full story: Zero expectation of 118 800
So that explains why the new mobile phone directory 118 800 was unreachable yesterday. The Telegraph reports: […] An online directory inquiry website for mobile phones has crashed due to the volume of owners trying to remove their names from the system. Up to 16 million out of 42 million telephone numbers were bought from market research firms ready for the launch of 118800.co.uk last month. As word spread of the new service however, mobile phone users have moved to…
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Full story: Back to the dark ages with pay per click for PRs
You might remember the huge kerfuffle last summer about the Associated Press and its plans to charge bloggers on a pay-per-word basis every time a blogger used any content from an AP story in a blog post. So, for instance, if you grabbed a paragraph of text and pasted it into your blog post – even with full attribution and a link to the original content – you’d have to have an agreement in place with the AP first, never…
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Full story: The Hobson and Holtz Report – Podcast #464: July 9, 2009
Content summary: FIR Interview with Text 100’s Jeremy Woolf posted, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion: Best Buy seeks the wisdom of the crowd to co-create social media job description; Dan York reports on the road in California; the Media Monitoring Minute with CustomScoop; News That Fits: United Breaks Guitars, what your favorite social network says about you according to Anderson Analytics, MWW launches d.Advocacy, an interactive map may help find an answer to…
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Full story: Supermarket shopping on the go
One of the things I consistently say about the iPhone is that it’s all about the apps. For the sheer scope and scale of useful little programs for your iPhone or iPod Touch – known simply as ‘apps’ – this platform just can’t be beaten. At the last count, there were over 50,000 apps you can find in Apple’s App Store, many available completely free. Think of something that interests you and the chances are good there’s an app for…
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