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Full story: Blogging requires personal participation
Yesterday I led a workshop on blogging in London for the CIPR during which the group spent a bit of time talking about ghost blogging. Scott Adams’ perceptive Dilbert cartoon, first published two years ago, takes an extreme but comical look at a topic that is often discussed in the online PR community and which usually results in two schools of opinion – the “it’s ok to do it†group and the “over my dead body group.†What, exactly, is…
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Full story: FIR Interview: Jeremy Woolf, Text 100
PR agency Text 100 recently released the results of a global blogger survey that revealed much about blogger preferences for being contacted by PR practitioners, social media releases vs traditional releases and a variety of other topics. In this FIR Interview, conducted by FIR Asia Correspondent Michael Netzley, Text 100 Senior Vice President Jeremy Woolf discusses the survey results and their implications for the profession. Get this podcast: Download the MP3 file (9.2Mb, 22:40) Get the show on iTunes Subscribe…
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Full story: The Hobson and Holtz Report – Podcast #463: July 6, 2009
Content summary: The Traveling Geeks arrive in London; new FIR Interview from Michael Netzley, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion 1: does the New York Times’ portrayal of Silicon Valley PR reflect a reality?; the Media Monitoring Minute with CustomScoop; discussion 2: has PR never been truly authentic as Beth Harte claims?; 1-Minute News: industry groups agree on strict guidelines for behavioral targeting, Phorm suffers a blow for behavioural targeting ad plans in the…
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Full story: Numbered days for Phorm
The plans of behavioural targeting firm Phorm for spying on what people do online look to have taken a terminal hit as The Guardian reports. The announcement today of BT’s pull-out suggests it could be hard for Phorm to continue in business, let alone further develop its Webwise Discover targeted ad technology. BT drops Phorm targeted ad service after customers cry foul over privacy BT has quietly ditched a controversial system that tracks the internet habits of its customers, developed…
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