Content summary: FIR Interview with Silvia Cambie and Yang-May Ooi about their new book posted; the Clickable Gurus debut; Michael Netzley reports from Singapore with a follow-up on China and the Green Dam, and more; the Media Monitoring Minute with CustomScoop; News That Fits: back to the dark ages with NLA’s pay per link plan for PR agencies, AP proposes new article formatting for the web, MS&L launches influencer social media and community campaign management tool, blogs are biggest referrers…