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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #429: March 9, 2009

    By

    Neville Hobson

    •

    9 March 2009

    Content summary: Next FIR Live on Blogtalk Radio on March 18; Michael Netzley reports on responsible blogging in Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: eBay’s guidelines for reporting company information via Twitter, judges warm to microblogging with Twitter in the US courtroom, what should Burson-Marsteller do about Rachel Maddow?, online brand abuse on the rise: survey; listeners’ comments discussion including a question on Twitter following: brain noise or great info?; music from Novella; and more. Get…

    Full story: The Hobson and Holtz Report – Podcast #429: March 9, 2009
  • Communication, Events, Humour, Social Media, Web

    Do your bit for Red Nose Day

    By

    Neville Hobson

    •

    9 March 2009

    I’m helping to get the word out about Red Nose Day 2009. I’ve created my digital red nose photo. Happy to have contributed £1 for that (paid via PayPal, making it so easy). I’ve changed my Twitter avatar to this photo which I’ll keep throughout this week. I’m following @rednoseday2009 on Twitter to keep abreast of what’s happening everywhere, online and offline. And I’ll be tuned in to BBC TV at times this week and definitely for some of the…

    Full story: Do your bit for Red Nose Day
  • IABC, Marketing, Professional Development, Public Relations

    Value your professional membership

    By

    Neville Hobson

    •

    9 March 2009

    An intriguing post showed up in my RSS reader this morning under the ‘public relations’ tracking tag: Ten things to manage in a recession: 1 – memberships. The writer, Paul Wilkinson, says: […] if you are a marketeer, what can you do to help your business survive (and – perhap more importantly – keep your job!)? […] Number one: “Cut association memberships” That’s a worthwhile thought whatever your profession. I ask the question this way: What does membership offer me…

    Full story: Value your professional membership
  • Business, Communication, Events, Marketing, Presentations, Professional Development, Public Relations, Social Media, Twitter, Web

    Figuring out the social media mix

    By

    Neville Hobson

    •

    9 March 2009

    Last week, I spoke about social media and communication at three terrific events in London. I talked about all three in a segment for last Thursday’s FIR episode 428 podcast. That segment didn’t make it into the show, though, as I talked for far too long, nearly ten minutes. But rather than just delete that recording, it’s here. So if you want to listen to some thoughts about these events while those thoughts were still fresh, listen right here with…

    Full story: Figuring out the social media mix
  • Business, Communication, Politics, Professional Development, Public Relations, Social Media, Web, Workplace

    Finding a political navigator

    By

    Neville Hobson

    •

    8 March 2009

    The closing date for applications for what I called one of the most interesting communication jobs anywhere in the world, passed a few days ago. This is the search for a Director of Digital Engagement, a senior UK Civil Service position in the Cabinet Office, at the very heart of government. Judging from quite a few conversations I’ve had over the past two weeks, some experienced senior communicators in the UK did what I did – requested the information pack…

    Full story: Finding a political navigator
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