Content summary: Two FIR Interviews posted, one more coming, FIR Live on Blogtalk Radio set for Dec 19; discussion: Chris Brogan’s Kmart/Izea sponsored post controversy; Michael Netzley reports on some of his latest research findings from the Digital Media Across Asia wiki; the Media Monitoring Minute with CustomScoop; News That Fits – finding social media engagement leaders, a challenge to Swisscom’s reputation; listeners’ comments discussion and Friendfeed FIR Room round-up; music from Granian; and more. Get FIR: Download the MP3…

Corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them. That’s according to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff. So if people don’t trust company blogs, what should you do about it? If you have an opinion, please join us for a FIR Live on BlogTalk Radio panel discussion on Friday…