The Ford Motor Company is one of America’s iconic brand names recognized worldwide: one of the so-called ‘Big Three’ US automakers – the other two being General Motors and Chrysler – all presently embroiled in US government actions to support the industry with a proposed $14 billion bailout, without which General Motors and Chrysler say they risk ruin with Ford saying it may need funds in the future. While this economic and political backdrop sets the scene for mainstream media…

Content summary: FIR Interview with Guillaume du Gardier, Ferrero, posted, two more interviews and book reviews coming; discussion: Forrester’s report on rethinking your corporate blogging ideas, which will be the focus in next FIR Live on BlogTalk Radio on Dec 19; Dan York reports on the value in social media to let you tell the story, video podcasting, recording remote video podcasts using Skype, and a mini-rant on Feedburner; the Media Monitoring Minute with CustomScoop; News That Fits – bailout…