The Ford Motor Company is one of America’s iconic brand names recognized worldwide: one of the so-called ‘Big Three’ US automakers – the other two being General Motors and Chrysler – all presently embroiled in US government actions to support the industry with a proposed $14 billion bailout, without which General Motors and Chrysler say […]

Content summary: FIR Interview with Guillaume du Gardier, Ferrero, posted, two more interviews and book reviews coming; discussion: Forrester’s report on rethinking your corporate blogging ideas, which will be the focus in next FIR Live on BlogTalk Radio on Dec 19; Dan York reports on the value in social media to let you tell the […]