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  • Communication, Ethics, Public Relations, Reputation, Spam, Trends

    Who has responsibility for addressing PR spam?

    By

    Neville Hobson

    •

    11 June 2008

    Since I last wrote about PR spam a few weeks ago, I’ve been keeping an eye on some of the email that’s ended up in the spam folders in Outlook. It’s a never-ending stream of spam, and it’s getting worse – it’s now running at an average of 10-15 emails a day. Recognizing that ‘spam’ is a rather subjective word in this context – one man’s spam is another man’s treasure, etc – here again is my definition of PR…

    Full story: Who has responsibility for addressing PR spam?
  • Experimenting, Software, Technology, Web, Workplace

    MobileMe, Live Mesh and a Midas Touch

    By

    Neville Hobson

    •

    10 June 2008

    One of the many things Apple announced yesterday that I’m intrigued about is MobileMe. In very simple terms, this is a service – not yet launched – that will let you synchronize documents, images and all manner of digital content between different devices via a centralized private location out there on the net. In the cloud, to use the current term in vogue. MobileMe also includes a suite of cloud-based applications – email, writing, calendar, presentations, etc – so you…

    Full story: MobileMe, Live Mesh and a Midas Touch
  • Gadgets, Hardware, Marketing, Mobile, Public Relations, Software, Technology, Web, Workplace

    Data costs could make the new iPhone an expensive proposition

    By

    Neville Hobson

    •

    10 June 2008

    Reading through some of the online commentaries and opinions about the second-generation iPhone announced by Apple yesterday, it’s easy to see why this gadget is already regarded as such a hot property before it’s even hit the marketplace. 3G at last, maps with GPS, support for Microsoft Exchange and now more affordable pricing are among the new features (full details) that will make for a broader compelling package when the phone rolls out around the world on July 11. Peering…

    Full story: Data costs could make the new iPhone an expensive proposition
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #352: June 9, 2008

    By

    Neville Hobson

    •

    9 June 2008

    Content summary: Next FIR Live on BlogTalk Radio: June 11 and June 14; congratulations to John Cass on move to Forrester Research; upcoming FIR Interview podcasts; follow up: CBS News’ Andrew Cohen with more on PR; the Media Monitoring Minute with CustomScoop; Microsoft’s Paolo Tosolini explains the latest development for Academy Mobile; five questions companies ask about social media; instant messaging study; defending a brand: GM and Hummer; US federal agencies and social media; Michael Netzley reports from Singapore on…

    Full story: The Hobson & Holtz Report – Podcast #352: June 9, 2008
  • Art, Blogging, Communication, Events, Public Relations, Technology

    Blog as an art form at DesignIT 2008

    By

    Neville Hobson

    •

    9 June 2008

    I’m speaking at an intriguing event in London on Thursday June 12, something a bit outside the usual social media-focused business events I’ve been speaking at during this year. The event is a debate linked to DesignIT 2008, a competition run by Microsoft TechNet in which people who enter use their expertise in technology to design a system that will improve the IT infrastructure of a charity of each entrant’s choice. The winner will work with a team of Microsoft…

    Full story: Blog as an art form at DesignIT 2008
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