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  • Communication, Events, Marketing, Professional Development, Public Relations, Reputation, Social Media, Web

    What social media influence is about

    By

    Neville Hobson

    •

    2 June 2008

    How social media is shaping corporate reputation management, marketing and communications is the primary theme of Social Media Influence, a one-day conference in London I’ll be speaking at this Wednesday June 4. I’m on a panel to discuss the big topic “Putting The Public Back Into Public Relations.” This conference, organized by Matthew Yeomans and […]

    Full story: What social media influence is about
  • Books, Marketing, Web

    The legitimacy of print on demand

    By

    Neville Hobson

    •

    1 June 2008

    Earlier this year in an episode of our FIR podcast, Shel and I discussed legitimacy of print on demand, a topic that resulted from some emotional and critical posts about print on demand and vanity publishing. Essentially, the original poster had lumped both together. In his own blog, Shel posted a robust defence of print […]

    Full story: The legitimacy of print on demand
  • Experimenting, Humour, Public Relations, Twitter, Weblog Tools

    Pitch your story with TwitterPitch

    By

    Neville Hobson

    •

    1 June 2008

    It’s a novel ideal – provide an easy way for people who want to pitch you to do so via Twitter. Imagine – a pitch in 140 characters or less and that comes not via email! And so we have TwitterPitch, a plugin for WordPress blogs running version 2.5 or later, developed by Aaron Brazell: […]

    Full story: Pitch your story with TwitterPitch
  • Communication, Professional Development, Public Relations, Trends

    Survey to help explore future PR trends in Europe

    By

    Neville Hobson

    •

    1 June 2008

    EUPRERA, the European Public Relations Education and Research Association, is conducting new research aimed at exploring future trends in public relations and communication management across Europe. The European Communications Monitor 2008 includes an online survey, what EUPRERA calls “the most ambitious survey in the field of communication management and public relations”: […] The  European Communication […]

    Full story: Survey to help explore future PR trends in Europe
  • Events, For Immediate Release, Professional Development, Public Relations, Spam

    Addressing the PR spam question on FIR Live

    By

    Neville Hobson

    •

    1 June 2008

    Last October, Chris Anderson of Wired magazine outed over 300 email addresses as spammers. In May, Lifehacker.com’s Gina Trapani started a PR Spammers wiki. These two acts are symptomatic of growing frustration and anger by many people who perceive the PR profession of behaving like spammers in how PR practitioners pitch online. Is the PR […]

    Full story: Addressing the PR spam question on FIR Live
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