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Full story: FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification
On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification. While many communicators aren’t even thinking yet about mobile (at an earlier conference session, someone argued that mobile […]
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Full story: FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: “It’s not about social media. Or new (or old) media. It’s about results – and there’s only one way to get results. You must finally bite the bullet, […]
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Full story: Barclays cultural crookery and immorality
What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million. […] Former City minister Lord Myners told the BBC that the people at the top should take responsibility for “a complete cultural failure”. He said […]
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Full story: The journey begins: guidance from the CIPR on PR and Wikipedia published
It’s taken quite a while but it’s finally here – Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 of a document that sets out a formal picture on how the Chartered Institute of Public Relations (CIPR) believes public relations practitioners should behave when it comes to content on Wikipedia. The most controversial view […]
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