-
Full story: The Hobson and Holtz Report – Podcast #656: June 18, 2012
Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob LeDrew); Frito-Lay FIR Interview is up; FIR meet-up at the IABC conference planned for June […]
-
Full story: FIR Live #24: Hangout-On-Air panel discussion on influencer marketing
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing. FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel comprising influential opinion leaders in the US and the UK: David Armano EVP, Global Innovation […]