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Full story: FIR Book Review: For Immediate Release by Ronn Torossian
FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book’s subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the book description: “It is essential that businesses know how to communicate quickly, often pre-emptively, and […]
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Full story: FIR Interview: PRSA Chairman and CEO Gerard Corbett on the Senate inquiry into PR spending
FIR co-host Shel Holtz interviews Gerard Corbett, Chairman and CEO of the Public Relations Society of America (PRSA) about the association’s advocacy effort that was launched after the announcement that a US Senate committee would investigate government spending on public relations. Additional resources: Roll Call article about the investigation: “Senators Will Investigate How Tax Money […]
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Full story: The Social Media Toolkit: a practical guide to social media for small businessesIt seems to me that everyone is trying to figure out the role of social media for their organization, whatever size it is. As more people become become more clued-up about the potential of what social media tools and channels can enable them them do – as well as not do – so the need […]
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Full story: Realities of the digital landscape illustrated in Eurocom surveyOne of the startling metrics in a global survey on how technology businesses use social media is one that shows one in five technology industry executives – that’s 20 percent of those surveyed – saying that a job candidate’s social media profile has caused them not to hire that person. This metric reinforces the reality […]
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