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Full story: Old media promotes Google new media
The battlelines between Google and Microsoft seem to be getting clear. Search: Yahoo sells out search to Microsoft Operating Systems: Google plans a rival computer operating system Next-Generation Productivity Apps: Microsoft intends to launch Office into The Cloud I make that 3o-15 in Microsoft’s favour at the moment. Now, Google wants you to switch away from Office and into Google Apps and has launched Going Google, a major marketing campaign to persuade you to make a move. What I find…
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Full story: FIR Interview: Richard Binhammer and Kerry Bridge of Dell
Computer maker Dell has earned a reputation in recent years of being one of the organizations most engaged online with customers, influencers, and anyone who has an interest in Dell and what they do. Not only that, Dell say they actually make money as a direct result of their online engagement activities, notably in reporting multi-million-dollar revenue attributable to one Twitter ID. FIR Co-host Neville Hobson joins with Dell’s Richard Binhammer, who’s based at Dell’s corporate headquarters in the USA,…
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Full story: Gartner restricts usage of hype cycle graphics
It’s that time of year when industry analysts Gartner publish their annual hype cycle report for emerging technologies. Last week, Gartner did indeed publish this year’s report, the Hype Cycle For Emerging Technologies 2009 report, available for clients to purchase for $1,995.00. But unlike hype cycle reports in previous years – which I’ve reported on each year since 2006 – 2009 marks a new approach by Gartner that restricts usage of the charts from the report under a policy of…
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Full story: Apture makes it easy for your visitors
The fine folks at Apture were kind enough to feature this blog on Friday as their Site of the Week. Thanks! I’ve been using Apture for the past year since I discovered it being tested on parts of the BBC News site. What is Apture? It’s a powerful tool that lets visitors to your site discover additional information related to what they’re currently reading or viewing in a way that’s unobtrusive, helpful and effective. Apture says it like this: Apture…
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Full story: Pushing the buzzword comfort zone
TechCrunch writer Robin Wauters wrote a terrific post yesterday on the ten words he would love to see banned from press releases. Big topic, Robin! You’re talking about changing a total mindset, a way of thinking, that’s prevalent in many organizations where jargon and buzzwords define a powerful comfort zone. PRs, try something like this in your next press release planning meeting. See if you can facilitate some change. Or come to the moment when you realize this isn’t the…
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