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  • Blogging, Communication, NevilleHobson.com

    Embracing Minimalism, Simplicity and Clarity

    By

    Neville Hobson

    •

    29 July 2024
    Embracing Minimalism, Simplicity and Clarity

    Hello, readers! I’m excited to unveil a fresh new look for NevilleHobson.com. The new minimalist design offers a cleaner, more intuitive interface. You’ll find it easier to navigate and access the content that matters most to you. By decluttering the design, I’m putting the spotlight firmly on the content – the insights, analysis, and discussions […]

    Full story: Embracing Minimalism, Simplicity and Clarity
  • Artificial Intelligence, Communication, For Immediate Release, Workplace

    The Rise of Shadow AI is a Double-Edged Sword for Corporate Innovation

    By

    Neville Hobson

    •

    25 July 2024
    The Rise of Shadow AI is a Double-Edged Sword for Corporate Innovation

    In the ever-evolving landscape of corporate technology, a new phenomenon is emerging that’s both thrilling and concerning: Shadow AI. This term refers to the growing trend of employees using consumer-grade AI tools without official company approval, a practice that’s rapidly gaining traction across industries. A report published earlier this year by Cyberhaven, an AI-powered data […]

    Full story: The Rise of Shadow AI is a Double-Edged Sword for Corporate Innovation
  • Business, Public Relations, Society, Technology

    Lessons From the CrowdStrike Crisis That Paralysed Our Digital World

    By

    Neville Hobson

    •

    21 July 2024
    Lessons From the CrowdStrike Crisis That Paralysed Our Digital World

    Many users of Windows computers are familiar with the term ‘blue screen of death’, or BSOD. That’s what you get on your screen when the computer suddenly crashes (stops) due to an unexpected event on the PC. So the computer slams to a halt, throws its hands up in the air and shows you a […]

    Full story: Lessons From the CrowdStrike Crisis That Paralysed Our Digital World
  • Artificial Intelligence, Innovation, Marketing

    How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric

    By

    Neville Hobson

    •

    18 July 2024
    How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric

    A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the data sets of large language models (LLMs) like ChatGPT and Meta’s Llama 2. Initially introduced […]

    Full story: How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
  • Aside, Communication, Politics, Society

    How Keir Starmer’s Labour Landslide Will Reshape British Politics

    By

    Neville Hobson

    •

    7 July 2024
    How Keir Starmer’s Labour Landslide Will Reshape British Politics

    The results of the 2024 UK general election on 4 July have sent shockwaves across the British political landscape. The Labour Party led by Sir Keir Starmer, pictured above, won a landslide victory, securing 412 seats and an overwhelming working majority in the House of Commons of 181. The results mark a dramatic end to […]

    Full story: How Keir Starmer’s Labour Landslide Will Reshape British Politics
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