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Full story: Embracing Minimalism, Simplicity and ClarityHello, readers! I’m excited to unveil a fresh new look for NevilleHobson.com. The new minimalist design offers a cleaner, more intuitive interface. You’ll find it easier to navigate and access the content that matters most to you. By decluttering the design, I’m putting the spotlight firmly on the content – the insights, analysis, and discussions that are at the heart of this website. Informal feedback from readers who subscribe to my newsletter has been a helpful influence in making such…
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Full story: The Rise of Shadow AI is a Double-Edged Sword for Corporate InnovationIn the ever-evolving landscape of corporate technology, a new phenomenon is emerging that’s both thrilling and concerning: Shadow AI. This term refers to the growing trend of employees using consumer-grade AI tools without official company approval, a practice that’s rapidly gaining traction across industries. A report published earlier this year by Cyberhaven, an AI-powered data security company, has shed light on the scale of this trend. In just one year, the amount of sensitive corporate data being input into AI…
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Full story: Lessons From the CrowdStrike Crisis That Paralysed Our Digital WorldMany users of Windows computers are familiar with the term ‘blue screen of death’, or BSOD. That’s what you get on your screen when the computer suddenly crashes (stops) due to an unexpected event on the PC. So the computer slams to a halt, throws its hands up in the air and shows you a BSOD. It’s part of computing life from the very early days when hardware and software were more likely than not to give up the ghost…
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Full story: How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing MetricA compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the data sets of large language models (LLMs) like ChatGPT and Meta’s Llama 2. Initially introduced by Jack Smyth earlier this year, and expanded upon by Tom Roach last week – both men are executives at Jellyfish – it is tailored…
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Full story: How Keir Starmer’s Labour Landslide Will Reshape British PoliticsThe results of the 2024 UK general election on 4 July have sent shockwaves across the British political landscape. The Labour Party led by Sir Keir Starmer, pictured above, won a landslide victory, securing 412 seats and an overwhelming working majority in the House of Commons of 181. The results mark a dramatic end to 14 years of Conservative rule, with the party securing only 121 seats and losing over 250. Since 2010, the Conservatives have presided over a period…
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